Britannicus Stone

Premium Brand Identity & Marketing

Created a complete brand identity and marketing ecosystem for a premium natural stone supplier, positioning them as a luxury choice in the architectural and interior design market.

Year

2023–2024

Services

Brand StrategyVisual IdentityWeb DesignSocial MediaPrint Design
Premium Brand Identity & Marketing
01

The Brief

Britannicus Stone, a supplier of premium natural stone, needed a brand identity that communicated the quality and heritage of their product to architects, interior designers, and high-end residential clients.

Britannicus Stone logo colour variations — centurion helmet icon in a full tonal range
Logo colour system across the full tonal range
02

My Role

Lead Creative — responsible for brand strategy, visual identity design, website art direction, and print collateral. Personally shot all product and location photography, wrote all website copy and social media content, and managed a small project team including a web developer.

Britannicus Stone website content pages — project showcases, sustainability, and individual stone detail pages
Website content pages across the full site ecosystem
03

The Approach

Developed a brand strategy rooted in the material’s natural beauty and geological heritage. Created a refined visual identity system including logo, typography, colour palette, and photography direction. Extended the brand across website, social media, and premium print materials.

Britannicus Stone responsive website design — desktop, tablet, and mobile views
Responsive website design across all breakpoints
Britannicus Stone business cards featuring different stone textures with the centurion logo
Business cards using real stone textures as backgrounds
04

The Outcome

Delivered a cohesive brand identity that elevated Britannicus Stone’s market positioning. The new brand system — including all photography I shot and website and social media content I wrote — was applied across website, social media, trade show materials, and sample packaging, creating a unified premium experience.

Britannicus Stone Instagram posts — Hadrian's Wall heritage photography, geological map, and stone close-ups showcased on mobile devices
Instagram content I photographed and wrote — connecting stone heritage to Hadrian's Wall
Britannicus Stone Instagram posts — event promotion, stone map, architectural photography, and material close-ups
Instagram content strategy — events, heritage, and material beauty
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